Posts

Primary Wave - 'Valentine's Day Sweepstakes'

This is a recent Valentine's Day sweepstakes (and Spotify playlist) activation we deployed for Primary Wave's Legend's of Love Valentine's Sweepstakes promotion at https://www.valentinesdayplaylist.com The idea is fans choose their favorite artists and connect on Spotify to enter the...[…]

Nicki Minaj - 'Do We Have a Problem?' PhoneLine

We recently launched a phone hotline for Republic artist Nicki Minaj to help promote her new single "Do We Have a Problem?"  The hotline (213-523-7762 or 213-523-PROB) was designed to allow fans to call Nicki with their problems.  Fans were able to leave messages and Nicki was able to respond to...[…]

SelvaRey Rum Sweepstakes - LoyaltyPro

We recently launched a holiday sweepstake for Bruno Mars' rum brand - SelvaRey on our LoyaltyPro platform. The idea behind the LoyaltyPro Platform (see other examples) is to reward fans for performing a broad range of tasks. These tasks include social tasks (sharing, watching videos, i.e...[…]

ALOK x John Martin - "Wherever You Go" Fan Video Submission

We recently launched a Video submission "contest" for Spinnin' Records artist ALOK.  The campaign at https://www.alok-whereveryougo.com/ encourages and allows fans to submit videos (after they connect on Spotify) for a chance to get featured on ALOK's social channels. Fans are able to upload a...[…]

Mayday Parade "Golden Days" Spotify App

We recently launched a unique campaign for BMG group Mayday Parade that allowed fans to nominate a friend to receive a special "Golden Day" package via the mail.  The offer was limited to the first 250 users who connected via Spotify and submitted their friend's information.  The campaign can be...[…]

Monsta X - 'One Day' Streaming App

With the release of Monsta X's new single "One Day", we launched a microsite that encouraged fans to stream the single as many times as possible for "One Day".  The site provided links to all of the popular streaming services and also featured a counter that estimated the total numbers of streams...[…]

TWICE "The Feels" Radio Request

This is one of our many Twitter-based radio request campaigns for Republic artist The Feels. The idea is simple - encourage fans to request your current single on radio via Twitter!  Fans type in their state or city and are presented with a list of local stations that they can choose from and...[…]

"ROCKtober" PrimaryWave Sweepstakes

This Halloween, we launched a Spotify sweepstakes for music label Primary Wave.  The idea was to promote a different rock artist for "14 days of Rocktober". Each day featured a different artist and a different set of prizes.  Users who connected that day would follow both Primary Wave and the...[…]

Devo - 'New Traditionalists' Giveaway

We have a new sweepstakes that just launched for Devo at https://viral.tweematic.com/devo. This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that including liking...[…]


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Like 1999

This is a unique campaign we developed based on a creative vision driven by UMG Canada for the Canadian group Valley's new album title "1999".  The idea of the campaign was to "re-imagine" Spotify and streaming a little over twenty years ago in circa 1999.  UMG Canada's vision was to create a...[…]

Evanescence - The Bitter Truth Pre-Save Competition

This campaign for Evanescence is an example of our popular "Presave and Enter to Win" category of activations.  The idea behind these is simple - encourage users to both presave, and then share the presave with friends.  Each user receives a unique link that servers as a "referrer" code and is...[…]

Lindsey Stirling - Lose You Now Dynamic Video

This is a more complex and more elaborate example of our dynamic video activations (you can see other examples of this type of activation here: http://news.metablocks.com/lists/168-3457343444).  This particular dynamic video activation allowed users to upload 3 photos and transform them into a...[…]