As part of campaign to promote Willow’s hugely successful single (Whip My Hair) in Europe, we build a “Mixtape” type application that allows fans to create custom, personalized “Whip Your Hair” CD’s and share them with friends on Facebook.  The application featured a mini-graphics editor that allow fans to drag-and-drop photos, paint, add shapes and text, and rotate their creations to create truly personalized user generate content.