We recently started a series on Pinterest for Music marketing. We touched on which music labels were using the new social image sharing service and how they were using it to promote their artists and music. In addition to their own marketing efforts, labels are encouraging some of their artist to become active on Pinterest. Pinterest definately makes sense for artist, such as Reba, who have their own fashion lines or strong merchandise offerings. Others like Martina McBride have a fashion flare they want to share with fans, but as the list below demonstrates, there are a lot of other ways artists can promote their music on Pinterest.
Here are some examples of artists currently using Pinterest:
- Lady Antebellum
- Lyrics, Music Videos, Webisodes, Tour, Individual Band Member Boards
- Keith Urban
- Sara Evans (Sony Nashville)
- Products I Love, My Style, Books, Music, Merch
- He is We (UMG)
- Large number of boards and followers
- Reba (Big Machine)
- Focused on fashion merchandise
- Martina McBride (Big Machine)
- Neon Trees (IDJ)
- Canaan Smith (UMG)
- Rascal Flatts (Big Machine)
- Carrie Underwood (Arista Nashville)
- Carrie Underwood (0 pins)
- Ronnie Dunn (Arista Nashville)
- Kix Brooks (Arista Nashville)
- Train (Columbia Records)
- Backstreet Boys (Jive)
- Large number of boards and followers
- Alanis Morissette (MCA Canada)
- Alanis' Scrapbook, Alanis Recommends..., Candid Videos, Favorite Quotes, Music Videos, Articles, Live Performances
- Fueled By Ramen (Fearless Records)
- Music Videos To Watch!, New Fueled By Ramen Merch, VersaEmerge Merch, A Rocket To The Moon Merc, Cobra Starship Merch, Paramore Merch, Panic! at the Disco Merch, Fun. Merch, Gym Class Heroes Merch
- Michelle Branch (Reprise Nashville)