We recently developed a mobile music application for EMI CMG that was designed to reward TobyMac’s Moze mobile mob fans by allowing them to stream his new single “Me Without You”. This web-based application leveraged jQuery Mobile (a touch-optimized web framework that provides a HTML5-based user interface all popular mobile device platforms) and a HTML5 to allow universal access from both mobile and desktop devices. Since the link to the application and the message was going to go out as a mobile text (SMS) message to TobyMac’s mobile fan, it was essential the application work on as many mobile devices as possible. Leveraging jQuery Mobile ensured universal accessibility on the broadest range of mobile and desktop platform and supporting secure audio playback on these platforms was accomplished using our custom HTML5 music player.  The application also supported sharing on Facebook and Twitter (through our Tweematic engine) as well as the ability for fans to “Like” the link (or artist) directly from within the application.
 
 
Key features and functionality included:

• Universal platform support via jQuery Mobile (desktop, mobile, i.e.)
• Custom HTML5–based secure audio player
• Sharing via Twitter and Facebook
• Facebook “Like” support
• Tracking and analytics
• Scheduling support (song was only available for 7 hours)
• Email support (for resolving access issues)