Another in our line of “super noisey” Facebook Album Reveal applications is this one created for Warner Nashville artist’s Dwight Yoakam’s new album 3 PEARS (See www.facebook.com/dwightyoakam or demo). The idea is simple – get fans to generate a lot of social media buzz in the process of unlocking an album cover. Although the application is fully configurable, most clients stick the standard 4 steps (although the application can support anywhere from 2–6 steps). Tasks including a broad range of social media and other functional tasks including:
- Share-gating: Sharing a message on your Facebook wall, or sending it to friends
- Like-gating: Forcing fans to like the page as part of the unlocking process
- Emailing a message or simply providing your email address (subscribing to an artist updates, i.e.)
- Sending Twitter messages or following the artists (or multiple accounts), updating a Twitter avatar
- Watching a video (YouTube, Vimeo or other), listening to a song (MP3 player, Soundcloud, i.e.)
- Sharing content on other social networks such as Pinterest, i.e.
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