Application Spotlight: Justin Bieber by Ardene - T-shirt Design Contest

Categories: Static

This is wonderful Facebook application we enjoyed building for UMG Canada in partnership with Canadian retailer Ardene. The idea is simple -  a 3 stage T-Shirt design contest.

  • Stage 1: An intuitive drag and drop widget allows fans to build, save and share T-shirts
  • Stage 2: 10 designs are chosen and voted upon
  • Stage 3: Ardene makes winning design available for sale on retail

Loved the commerce aspect of the campaign. Other features included:

  • Intuitive drag and drop composite engine
  • Dynamic automated countdown elements
  • Support for both English and French (entirely localized)
  • Comprehensive sharing on Facebook, Twitter and Pinterest
  • Ability to share individual t-shirt designs
  • QR-Code, custom urls (language-specific) and short URL support
  • Gallery with pagination and preview
  • Backend tracking and moderation support

Check it out at: http://zip2.it/ardene

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