Last week, we talked about some of the new features we have been adding to our photo booth applications (see Photo Booth on Steroids). The Ed Sheeran + Yourself to The Album Facebook application we developed for Atlantic Records, definitely falls in this category.  What make it unique is that its not just a simple photo booth application and uses a mask and supports drag and drop elements. 

To mimic the artistic effect on Ed's new album, we added special graphic effects to photo editor. You can check out the results here.  As part of the campaign we also create a standalone galley (this has now become a common trend with our application, and we have taken a similar approach with applications we have built for Justin Bieber, One Direction and others).