We have done a number of promotions for One Direction in the past including the Live While We're Young Virtual Phone Booth and One Direction Valentine's Day Kissing Booth. Last month, we launched 2 scavenger hunts for One Direction in South America.

The idea was simple: Create an application that allowed local fans to collect codes that would be distributed via radio, television and online via social media (Facebook, Twitter and Youtube). The fan who collected the most codes would win the "Go1Den Ticket" -  a flyaway to see the band perform in New York.