We launched a simple, cost-effective but extremely effective e-card/e-gram campaign for Solid State Records artist August Burns Red. You can check it out here https://www.facebook.com/solidstate?sk=app_526255984059905 or here.

Here is why we really like this campaign

• It's simple. It build on simple concept and the creation/sharing process is simple (one click to get started). There is NO custom message, NO sharing on multiple social networks, no complex user interface or options.
• It's quick and cost-effective. We were able to deploy the application in record time but on a reasonable budget.
• It tries to be comprehensive. The application subtly but importantly is designed to promote the band's new Christmas album. So it addition to the e-gram functionality, the application highlights the album with a Soundcloud player and buy links.
• Inspire fans. We like using the "Recent Cards/Entries" gallery, its simpler (less expensive) to implement than a full-blown single page or multiple page gallery, but achieves the same goal of inspiring fans to participate.