A couple of weeks ago, we highlighted our 25 Days of BS Christmas promotion for WBR Nashville artist Blake Shelton. Today we launched a similar promotion (12 Days of Scotty McCreery) for UMG Nashville Scotty McCeery. You can check it out at: http://www.12daysofscotty.com/

This promotion builds on the idea of using a social media enabled advent calendar that lets fan unlock exclusive content each day for 12 days!

Fans unlock each piece of exclusive content by sharing a message via Facebook or Twitter. Once an item is unlocked, users can access content for that and previous days.

Available content includes videos, music and sweepstakes promotions.