Morgan Frazier is an up and coming country music artist signed with Curb Records. To help promote her new single “Yellow Brick Road”, we launched a promotion that included a sweepstakes, user generated content (UGC) and as well as a radio component. The ideas was to engage fans by with a “Like” gated application that allowed them to two things. The first is to enter a sweepstakes for a chance to win a private concert from Morgan and an autographed guitar. The second is to “claim a brick” by posting and sharing what was at the end of their yellow brick road.  The application also allowed radio to participate by “sponsoring a brick”.  Users could also automatically share their post on their Facebook wall. You can check out the application here: http://meta2.us/mf

Yellow Brick Road
Application features a music player, buy links, a dynamic scrolling yellow brick road that features users posts and radio sponsored bricks, a sweepstakes and discussion board.

Sweepstakes
Users who “Liked” the page are able to enter in the sweepstakes.

User Generated Content
Users are able to claim a brick by sharing their story.

Radio Admin
This is a separate application send out by the radio team to radio stations that allows them to quickly and easily sponsor a brick.