We launch the first in an ongoing set of promotions for Pepsi, CMT and Hunter Hayes about two weeks ago. The first promotion allowed fans to share why they were Hunter's biggest fan for a chance to hang out with him at the CMT Music Awards.  To accomplish this, we built a user generated content (UGC) driven Facebook application that enabled then to ensure, share and post their stories as part of the campaign (See here..)

This week we launched our second promotion for the LIVE FOR NOW campaign. This one encourages fans to share their favorite Hunter Hayes song (with the hashtag #CrazyForHunter) to be entered for a chance to win a flyway to see him in concert in New York.  Although this is technically still considered a Facebook application (since it lives on the CMT Facebook page), we actually embedded our very flexible Tweematic engine within the application that handles the "Tweet-to-enter" functionality. We also embedded a couple of additional modules to enhance overall interactivity and engagement. These include a song chart module (what shows what the most popular songs are) and a twitter wall module that shows recent entries. You can check out the application here: http://meta2.us/cmtpepsi2