At Metablocks we are all about best practices! A growing number of artists have started crowdsourcing content for Instagram-power lyric videos. These include artists like Imagine Dragons, Ellie Goulding, Skillet, Bob Dylan, Alice In Chains, and others. While most of the output (video) looks great, the input (asking for submissions) -  not so great! Many times the process is very ad hoc (with lots of written instruction and very little interactivity -  see Bob Dylan example or Euphoria example).

This is our latest attempt to make sense of the input process by making it attractive, intuitive, interactive and engaging. This microsite being developed for Capitol records artist Tori Kelly tries to accomplish the following objectives:

• Promote the song the allowing fans to play and buy it
• Cut down on the amount of instructional text
• Suggest phrases for fans to use
• "Illustrate" the process to make it more real and intuitive to them
• Have a gallery of submissions to encourage engagement
• See Metablocks list examples...