We have been spearheading our video UGC tools and solutions for a while. In the past we have powered unique UGC campaigns for artists like Justin Bieber, One Direction, Miley Cryus, Avril Lavigne many others. When done correctly, video UGC can be a powerful and effective tool for generating viral user buzz and activity.
Why Many "Home-Grown" Video UGC campaigns Fail
Many "home-grown" UGC campaigns fail or perform poorly because they lacked the social media and content management tools to manage and promote them properly. Here is an example of a promotion uses a press release to asks fans to email their links (see rules):
Submit your Video by emailing a link to your Video, along with your name, email address and phone number to videothalia@sonymusic.com. Each eligible entrant may submit one (1) Video. Any individual featured in the Video must be at least thirteen (13) years old.
This sort of "contest by documentation" does not provide a built-in mechanism to market itself. There are no tools for managing content, verifying users or featuring submissions. There is NO central location fans can go to find out about the campaign or share viral content from it. There are no tools to help fans submit video content more easily and quickly. There are no examples, no gallery, no feedback to encourage fans to submit their own entries. This is NO central location that can be reused to announce and promote winners. This sort of campaign does nothing to leverage social media or mobile devices.
When Successfully Done Video UGC Rocks! Literally
This recent submission in one of our UGC campaigns demonstrates how quality user content is made possible with effective collection tools. This particular video was created on an iPhone and upload via our Webcam control (which supports both video capture and upload from gallery) on an iPhone device.
Features and functionality include:
- Support for uploads, webcam and link submissions
- Full mobile support including support for iPhone and Android video and image capture (read more...)
- Support for both video and photos/images
- Support for Facebook and Twitter platforms
- Comprehensive sharing capabilities on Facebook, Twitter, Pinterest, Email, i.e.
- Full moderation and filtering support and dashboard
Recent Video UGC Facebook Application Examples:
Miley Cyrus: #WECANTSTOP (Read more and more...)
CMT/Pepsi/Hunter Hayes: Video Contest (Read more...)
Avril Lavigne: Here's To Never Growing Up Video Submission (Read more...)
SNC: Video Karaoke Application (Read more...)
SBB: Video Karaoke Application (Read more...)
Kurt Carr: Video Submission Application (Read more...)
Also See:
- Miley Cryus #WECANTSTOP Application
- Miley Cyrus #WECANTSTOP Video Submission Application (Mobile Support)
- Avril Lavign Video Submission Application
- SBB Video Karaoke Application
- SNC Video Karaoke Examples
- SNC Video Karaoke Application
- Two Video Contest Formats