We have had the good privilege of being asked to design, develop and implement 25 Days of Duck Dynasty for clients A&E Networks and UMG Nashville. Because of time constraints, we were responsible for all the entire design of the application as well as development and hosting (as well as supporting marketing material). The 25 Days of Duck Dynasty builds on our long tradition of social advent applications (see past examples) and allows fans (mobile and desktop) to access exclusive content from the snow for 25 days by perform social media related tasks (such as following the network, Liking the page, or watching a video, i.e.).
You can check out this Facebook and mobile application here:
http://25daysofduck.com
- this mobile-savvy link detects the user's devices and automatically routes them to the correct version of the application.
Welcome Page
The welcome page of the application features light HTML5 animation, sound (we turned one of their song into a continuous Christmas loop as is our tradition at Metablocks), and a great deal of user interaction. Users can unlock content for that particular day (and previous days) and also view Duck Dynasty products and listen to a Spotify player featuring their Christmas album.
Daily Exclusive Content
Fans get to access exclusive daily content after they complete that day's suggested tasks. Task including "liking" the page, following Duck Dynasty, A&E and other partners on Twitter, watching promo videos, sharing and other social media activity intended to generate buzz.
Broad Range of Supported Content and Activations
The applications highlights a broad range of exclusive content that includes video, photos, photo galleries, music, coupons, recipies and more. It also support a broad range of social media activations on Facebook, Twitter, Instagram, Youtube, Pinterest and more.
This the Season to Sell
Duck Dynasty products as tastefully featured using a product light box. Fans can view and click-through to purchase featured products from both A&E networks and UMG.
Duck the Halls Spotify Player
As Spotify continues to be a priority for some of our clients. We decided to include a Spotify and iTunes purchase links to promote the new Christmas album from the family.
Mobile Ready and Mobile Savvy
A majority (over 70%) of the show's fans access the application from their mobile devices. Also since launched the application over the Thanksgiving holiday, even more fans decided to access it using tablets (iPads, i.e.) and smart phones, so ensuring the application worked just as well on mobile devices (and Facebook) was key. As I mentioned in the past, we have solved the "Facebook Mobile Problem" through an approached that has worked well for many of our big clients including Disney, Live Nation, Sony Music and others. We applied the same techniques here to create an excellent mobile experience for users.
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