This Instagram promotion for Jeremy Messersmith leverages Flipagram to enourage fans to create and share their video mashups on Instagram.  Deployed as a Facebook tab, the application provides fans with all the necessary ingredients and resources to enable them to participate in this content. You can check it out here: http://go2w.in/HeartMurmurs or http://www.facebook.com/jeremymessersmithmusic/app_1390286464527040