We do a lot of exclusive content reveals for artists (see corresponding Metablocks list). These involve fans performing social media tasks (like sharing, liking, and following) to unlock exclusive content - such as album covers, videos, music tracks, photos, etc...

This week we launched a unique and effective campaign for Altantic Records artist Diggy Simmons that encouraged fans to post Instgram photos using the hashtag #DiggysGirl to unlock and preview his new single "My Girl".  You can check out the campaign here: http://www.tweematic.com/diggy/

Locked Phase -  Fans were encouraged to post photos on Instagram with the hashtag #DiggysGirl

Unlocked Phase - Fans listen to the unlocked new single "My Girl" via embedded Youtube video: