Reveals are a great way to motivate fans to connect on social media. In our album cover reveal for Fifth Harmony, fans must click the "vote" button before they can connect on Facebook or Twitter, to encourage voting for Fifth Harmony in the VMAs. When they connect, fans post a message with the hashtag #Vote5HVMAs to spread the word and collectively unlock the album cover! You can check it out here: http://www.tweematic.com/5thharmony/

http://dl.dropbox.com/u/1870551/shared/allaboutthatbass.mp4

Main screen
Fans must share the message on Facebook or Twitter to collectively unlock the album cover

Unlocked screen
Once unlocked, the more fans share, the faster the album cover is revealed

100%
The album cover is completely revealed