Our latest tour microsite is for country music artist Tim McGraw as part of his Shotgun Rider Tour. This microsite is design to enable post-show activation for fans at each concert stop.  The idea is that before and during the concert, fans are encouraged to opt-in (via text) to receive mobile updates from Tim McGraw.  After each show, fans are contacted by email (from Ticketmaster) and via mobile updates and are direct to the tour microsite. Here fans can view exclusive video and audio content from the show, purchase city-specific merchandise and view social media content surrounding the show.  Cities are "locked" until the event is over.  Fans are also asked to connected (via Facebook, Twitter or email) using our meta-connect platform before accessing the microsite. This allows the client to collect email address and social profile information from fans. After connecting, fans can view the exclusive content for that city on the microsite. You can check it out here: http://tour.timmcgraw.com/list.php

There is also a Shotgun Rider Tour map where fans can click on other cities to view exclusive videos, photos, and T-shirts from those specific venues. After a city is played, it unlocks to be viewed.

Main page
The map view on the microsite allows users to view and interact with all the cities (currently unlocked) on the tour.

Connect page
Fans must connect on Facebook or Twitter or email before they can access the microsite. This enables Tim McGraw marketing team to collect email and social profile information from fans.

City page
After connecting, fans can view exclusive content. This includes music and videos (behind the scenes) from the show, a photo gallery, merch offers and a real-time social media feed.

Photos page
Fans can click on photos and videos to view more