We recently launched a successful mobile texting campaign in support of Tim McGraw's Shotgun Rider Tour. At each concert venue on the tour, fans are encouraged to text "McGraw" to 444999 for a chance to win a seat upgrade (for the concert event they are attending). When fans text, they are asked to follow up with their email for an additional entry (see mobile screenshots below). For each tour date, our text2.co solution automatically selects and notifies winners via text.  Additionally, after the show, a text message goes out to all fans who opted in with a link for more post-show content (see Tim McGraw Shotgun Tour Microsite).

Mobile campaign
Fans can text "McGraw" to 444999 to enter for a chance to win a seat upgrade

Mobile Flow:

Mobile Opt-in and Contest: At each show, fans were encouraged to opt-in to mobile updates from Tim by texting MCGRAW to 444999 for a chance to win a seat upgrade. Users who opt'ed in were then asked to also submit their email address to complete their entry.  At each tour date, a winner would be be automatically chosen at 8.45pm (local time) and messaged with direction to claim their prize.

Post Show Notification: At the end of each show users who opt'ed in would be messaged with a link to a microsite with exclusive content from the show. Content included audio tracks or behind the scenes video, but also opportunities for them to purchase merch and check out social media surrounding the show.

Microsite (Mobile Version)
After each show, fans who opt'ed in were sent a link to a mobile microsite with exclusive post-show content accessible from their mobile device or desktop computer.