In 2012, Sprite printed their SMS short code on bottles and encouraged consumers to enter their "cap code". If you look at the 2012 Sprite plastic bottles, you'll see how they printed their SMS short code 777483 right on the bottle. Putting the SMS short code, much like a QR code, front and center directly on the product, is a great way to quickly and easily increase exposure and interact with consumers.

The most innovative part is that it's intended for consumers only, as you have to pop the Sprite cap to find the "cap code", which you then are supposed to text to the short code 777483. Consumers who purchase and drink Sprite can use their cap code to sign up for text message updates. Check it out:

SMS short code

"Cap code"

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