Online listening parties have always been a popular fan activation for music artist launching new albums or EPs. This particular version for Sony Music Nashville artist Maren Morris combines combines the best of Twitter and Spotify to create a listening party microsite.  The idea is that the artists communicates with fans using his or her twitter account.  Fans are encouraged to stream the track on Spotify, while the artist provides track by track commentary via an embed Twitter widget.

 

This listening party activation also combines a Spotify sweepstakes element as well.

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