This is mobile (Text to Win) sweepstakes we ran for BMLG artist Drake White. Fans were invited to text SPARK to 41300 for a chance to go backstage to meet with Drake White and the band. The sweepstakes was promoted by handouts given to concert attendees (see below). Each night for 3 nights a winner was automatically selected and contact by our backend system. We also setup a real-time process with the music label, management and onsite personnel to ensure effective prize fulfillment at event despite the sometimes chaotic environment at a concert.
Drake White Mobile Campaign