This is another Valentine's Day activation we deployed for BMLG artist Brett Young and partner Edible Arrangements.  this activation allows fans to choose and share their favorite Brett Young video and enter for a chance to win an autographed CD, a gift from Edible Arrangements and a Skype concert with the artist.

You can check it out at http://www.tweematic.com/brettyoung/

Sweepstakes
After users share their favorite video, they are able to enter a sweepstakes for the grand prize plus opt in to get updates from the artist, label and promotional partner.

Coupon:
Everyone entering the sweepstakes also received a copy for 20% off an order over $50.

Mobile
Here is what the campaign looks like on a mobile device.