This unique Spotify campaign for Interscope records allows users to create and share a La La Land themed Spotify Playlist with a special someone for Valentine's Day. The experience is available at http://www.tweematic.com/lalaland/

The activation is simple, fans simply connect via Spotify to get started.

The application then allows them to provide their name and the name of their special someone to start the playlist generation process.  Once complete, the playlist uses both names in the title and consists of tracks they may both like from the the La La Land soundtrack.

Once their unique playlist is generated, users are able to share their Spotify playlist via social media or email.

Mobile version
Here is what the campaign looks like on a mobile device. As is the case with all of our projects, mobile support is coming more important than desktop support as more and more users are accessing our activations on their mobile devices.