This is a unique two part, network-based campaign we did for Country Music artist Tim McGraw to launch his Soul2Soul tour. The idea was to use a Metablocks connect application to tease the unannounced line up of opening acts and at the same time collect questions for a Facebook Live QA session with Faith and Tim.

This unique campaign (see bottom of the page for Stage 1) allowed fans to enter to see Tim McGraw and Faith Hill, or one of their favorite artists in concert by using a unique link to enter the sweepstakes (Examples: http://go2w.in/soul2soul-cam for Cam or http://go2w.in/soul2soul-chrislane for Chris Lane).

See the app at http://www.tweematic.com/soul2soul

Sweepstakes
Part of the campaign and the driver behind the network component of the campaign, was a sweepstakes that allowed each of the participating open arts to participate in promoting the campaign. Each artist was given a unique link they could share with their group of fans.  Fans using the unique link would be able to enter for a chance to see their favorite artist in concert.

 

Mobile Responsive Design
All of our projects are highly responsive and optimized to work on a range of popular mobile devices.

Stage 1: Line Reveal Up and Facebook Live QA
The first state of the campaign involved collecting questions for Facebook Live QA with Tim McGraw and Faith Hill plus teasing the list of opening arts for the tour. Fans could connect via Spotify, Facebook, Twitter and email to enter a sweepstakes and submit their question.  Users would also be automatically be added to Tim's email subscribe list (unless they entered via email).