This summer Brad Paisley has partnered with Hostess, the brand behind those delicious Twinkies, Cupcakes, Ding Dongs and other classic treats, to bring fans a sweepstakes that includes a flyway to the CMA awards, plus the ability to unlock an exclusive summer playlist from Brad! Check it out at http://www.hostesssummerplaylist.com/.
This is very similar to some of the "Under the Cap" sweepstakes we have driven for Klarbrunn Vita-ICE and other great consumer brands. These types of sweepstakes and instant giveaways require partners with a unique set of skills and expertise in hosting secure an scalable digital activations.
Data Collection
As part of the sweepstakes, we collect all entry data and send it directly to Sony Music's Sales Force CRM using our application that runs in a secure Sony Music hosting environment.
Mobile Support
Every single campaign we deploy is fully responsive and support a broad range of mobile devices.
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