The idea behind this radio request campaign for WBR's Why Don't We is to encourage fans to create awareness around their new track "8 Letters" on Twitter.  The application encourages, empowers and enables fans to request the single in their own town or state and share their request with radio stations using Twitter. This is similar to other recent radio request campaigns.

See the app at http://tweematic.com/whydontwe/

This is an example of the message that is shared on Twitter when user connect with the campaign.

Mobile version
This is an example of the responsive application looks like on a mobile device.  This version also includes a video of the song.