This is one of two recent activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love". The first activation was a progressive reveal of her cover art, and the second activation allowed fans to call her "Always Loveline" and...[…]

This is an example of a recent Instagram AR filter we developed for Latin music group Eslabón Armado's recent single: Entre La Lumbre.  This Instagram filter plays of the "flame" effect which is part of the single's cover design.  This is a good example of using an Instagram filter to engage with...[…]

This is an example of a recent Instagram AR filter we developed for Symphonic artist Riotron's recent single: Dark Highway.  Created as part of a Halloween campaign, this filter plays of the "spooky" feel of the single's cover and video.  This is a good example of using an Instagram filter to...[…]

This is an example of a recent Instagram AR filter we developed for JAGMAC recent single: Motivation. Similar to the Instagram filter we created for Gabby B, the "Motivation" filter features a quizlet that allows fans to preview the song while they figure out what motivates them.  The quizlet is...[…]

This is an example of a recent Instagram AR filter we developed for Symphonic Distribution artist Gabby B's recent single: Temptation.  We have designed and deployed a large number of Instagram filters for music artists (see examples).  This particular filter features a "Quizlet" that allows...[…]

This is an example of a recent Instagram AR filter we developed for Symphonic artist Riotron's recent single: I'm Sorry (On and On).  The single cover art features a cool laser effect that comes out of his mouth and eyes.  We were able to recreate a similar effect as an Instagram filter that...[…]

This is an example of an Instagram AR filter we created for the single Hypno by Rizzla.  The single cover art features a "hypno" effect that generates three sets of eyes. We were able to recreate a similar effect as an Instagram filter that allows fans to mimic the cover art and play a snippet of...[…]

This is a graphic effects filter we created for Lil Pump's Illuminati You can check it out here: https://www.instagram.com/ar/739040910236575/ The filter features an "Illuminati" effect inspired by the song.[…]

This is an example of an Instagram AR filter we created for the single Pictures of You by Prep.   We were able to recreate a similar effect as an Instagram filter that allows fans to mimic the cover art and play a snippet of the song at the same time.  You can try out the filter...[…]

We were recently featured in the Musically Sandbox issue on Instagram and Tiktok filters. We continue to design and develop a growing number of innovative AR and visual filters for the Instagram and Facebook platforms and appreciate being featured in their pretty comprehensive piece on the...[…]

We recently launched a Spotify connect campaign to promote Lil Pump & Anuel AA's Illuminati! The campaign allowed fans to connect in order to get access to an exclusive Instagram AR filter promoting the project.  You can checkout the app at...[…]

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat's...[…]

A growing number of music labels and artists are using Instagram Augmented Reality (AR) filters as part of the promotional campaigns.  Instagram AR filters have the ability to superimpose computer-generated, 3D or video effects on top of real-world images. Originally a response to Snapchat's...[…]

This was a recent Valentine's Day campaign for client UMG that allowed CB3O fans to create and share a Valentine's Day message with their loved ones.  You can check out the application at https://www.tweematic.com/cb30/ The idea behind the campaign is simple, yet so appealing: fans select...[…]

This video and user generated content campaign for Republic Records artist LouGotCash encouraged and enabled fans to share their #Make10 Videos on Instagram for a chance to get featured on the campaign microsite at http://www.tweematic.com/lougotcash/ The microsite featured a #Make10Challenge...[…]

Last week we launchd the Taylor Swift Photo Booth, and this we week we launched unique Instagram-driven sweepstakes for Taylor Swift and Polaroid.  You can check it out at: http://www.tweematic.com/polaroid/ Fans are asked to connect using Instagram and to select a photo from their Instagram...[…]

We are happy to announce yet another addition to our growing treasure chest of social media application and tools: Instagramatic (forgive the name, but at Metablocks we try and make everything auto "matic" - Widgetmatic, Flashmatic, Tweematic, Locationmatic and now Instagramatic!) Cost and...[…]

This is a little different from most of our Pinterest sweepstakes application. As I mentioned, when it comes to Pinterest, we generally try and infuse promotions with some element of user generated content, but sometimes a simpler approach is sufficient or perhaps may even work better, this is...[…]

Another great example of Pinterest sweepstakes deployed on our platform is this one for the Neon Trees. The idea is simple: upload your photo and join the user generated fanboard (similar to the contest we launched for Willlow Smith). The application allows you to either upload photos or simply...[…]

Instagram is a free photo sharing application (launched in October 2012) that allows users to take photos, apply a filter, and share it on. This photo sharing social network has experience impressive growth (see infographic below), and with its acquisition by Facebook a couple of months ago, the...[…]