For Postcard Boy's 'Somewhere On A Hillside' album, we took a page from the "Connect on Spotify to Unlock" campaign playbook. Typically, these campaigns ask fans to connect on Spotify and follow the artist or label to unlock a single piece of exclusive content such as videos. We aimed to go beyond...[…]

We frequently engage in quiz and puzzle campaigns. Our recent quiz activation for Ghost enabled fans to engage through Spotify. Participants simply answered a set of questions, leading to the creation of a personalized playlist tailored for them. Experience this quick, interactive quiz at...[…]

For Brook and Bluff, we posed the quiz question, 'Which of Brook and Bluff's favorite outdoor adventures is your ideal match?' The concept involved a Spotify connection, where fans engaged in an interactive quiz. Based on their responses, the system generated what we believe to be the perfect...[…]

We have continued to build engaging mosaic campaigns for a broad range of applications. These mosaic activations are a great way to crowdsource fan engagement and turn it into art or a picture that can be used as an album or single-cover artwork.  This is a recent mosaic campaign for BMG artist...[…]

We recently helped integrate a set of "Stream to Play" arcade games for BMG band 5 Seconds of Summer. The idea is to force users to connect via Spotify and then have them stream the song as they play the online game. You can check out the activation at https://arcade.5sos.com/game/ Stream...[…]

This is a recent fan-sourced mosaic we powered for BMG group NickelBack.  The campaign asked fans to submit their "Those Days" nostalgic photos for a chance to have them featured in "fan art".   The idea was to surprise fans on the day of the Get Rollin album release with a fan-sourced mosaic...[…]

This was the first of two activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love".  We used a #AlwaysLove microsite to tease the cover of the new song. Fans were encouraged to presave the song in order to help unlock the...[…]

A few days before the release of the upcoming album, Korean K-POP group Stray Kids encouraged fans to call their surprise hotline we powered in order to hear messages from members of the band. The result was millions of calls from around the world! [Stray Kids(???? ??) Love Line] The...[…]

This is another great example of a "Stream to Play" game we helped integrate on the Spotify platform.  The idea behind these games is simple - Fans connected on Spotify and stream the song while they play the game! The only way to play the game (and enter for a chance to win) is to stream the...[…]

This is a simple example of gamifying the "Stream to Play" function through a good Spotify integration to engage users, drive streams, and reward fans at the same time.  You can access the contest here at https://knock.brookeeden.com/game/ This is one of several "Stream to Play" games we have...[…]

We have a new sweepstakes that just launched for The Gray Havens at https://viral.tweematic.com/wideawake. This sweeps is based on a new platform we recently released that gives users points for performing multiple activations. The platform allows fans to get points by performing tasks that...[…]

This is an example of one of many presave campaigns our Presave Platforms powers for both established and emerging artists.  This presave and save campaign is one we used as part of a "follower campaign" to help an artist grow their follower base by exposing their music to new listeners in the same...[…]

Our Presave Platform provides a flexible solution for artists and labels who want to launch presaves, sweepstakes, and contests on the same platform.  The platform allows us to quickly and cost-effectively deploy rich, customized campaigns with a comprehensive list of functionality. This...[…]

This is a great example of a Spotify "Top Listener" Contest Campaign for Latin artist Kevvo's collaboration with Becky G, Arcangel and Darell.  This Spanish language campaign asks fans to activate on both Instagram and Spotify, plus provide some additional information in order to enter.   You can...[…]

This is another example of our unique "referrer" Presave to Spotify contesting activation for Steve Aoki that encourages and rewards fans for sharing! Check it out at: https://presave.tweematic.com/6okipresave This activation, which is built on our robust Spotify presave and sweepstakes...[…]

The Jacob Sartorius "Over U" Presave Contest (http://zip2.it/overu) is a great example of our new family of viral presave contest applications (for Spotify, Apple and Deezer) that encourages users to both presave and aggressively share the campaign with their friends. Unlike regular sweepstakes...[…]

We recently launched a cool voting application for the band Wallows that allowed fans to rank their favorite songs. You can check out the campaign here. Fans are able to select or search for a song from the dropdown and continue selecting as many or as few songs as they want (with a maximum of...[…]

We recently launched a phone hotline campaign for Republic Records artist James Bay.  Fans who preserved his upcoming single "Chew On My Heart" were able to call the hotline to preview the song before it was released at 607-600-2439 (we also provided a UK-based number as well for his British fans...[…]

This campaign for Lucybell is a Spanish-language example of our popular "Share Presave and Enter to Win" category of activations.  The idea behind these is simple - encourage users to both presave, and then share the presave with friends.  Each user receives a unique link that servers as a...[…]

Our Presave and Sweepstakes Platform is designed to help music labels and managers quickly and efficiently promote artists, releases and playlists using the platform's flexible, scalable and advanced features.  One popular use of the platform is to promote and grow a label's internal Spotify or...[…]